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Why Spurs still don't have a stadium sponsor amid Todd Kline resignation

Why Spurs still don't have a stadium sponsor amid Todd Kline resignation

The club have not hidden their desire to bring in a commercial partner but have also discovered unexpected benefits from the Tottenham Hotspur Stadium name

Feb 07, 2024
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Alasdair Gold Newsletter
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Why Spurs still don't have a stadium sponsor amid Todd Kline resignation
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Next month it will be half a decade since the Tottenham Hotspur Stadium held its first match - an U18s game - and around nine years since construction began on the huge building that sits in N17 like a just-landed spaceship.

Yet after all that time Spurs are still yet to agree a lucrative naming rights deal for the world-class stadium, with nobody tempting them with a long-term offer deemed worthy of a multi-purpose arena that is the envy of many clubs and organisations around the globe.

Todd Kline was one of those tasked with finding that deal. Brought into Tottenham back in 2021, the 47-year-old, the club's first-ever chief commercial officer, had previous experience in the area, having been instrumental in bringing Hard Rock's sponsorship to the Miami Dolphins' stadium. That £180million agreement was the third biggest such deal in the NFL at the time.

Todd Kline, right, pictured with Eric Dier and Formula E CEO Jamie Reigle, has resigned from his role at Tottenham Hotspur

However, three years on and the American has handed in his resignation at Tottenham and is due to make the switch across London to Chelsea when his gardening leave comes to an end. While he has played his part in bringing plenty of lucrative partnership deals to Spurs, Kline will head off across the capital without having landed those stadium naming rights, which was the big target when he was appointed.

Some will look at that as a failure, others might suggest Tottenham are holding out for too much money.

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